All images copyright Adedoyin Omotara. Used with permission.

Adedoyin Omatara (left)

a company and vision to validate, empower and inspire women

Adedoyin Omotara is the founder of Adoniaa Beauty and the Leader of the “Unmask your Beauty” movement.

Adedoyin is well-travelled. Born in the United Kingdom to Nigerian parents, her journey has taken her to new countries and continents, where her love of people and learning has played a profound role in shaping her view of the world. Originally trained as an electrical engineer, she did not find that career fulfilling. Having been fortunate to experience different cultures—Nigeria, India, Trinidad and Tobago, the United Kingdom, Canada—she began thinking more and more about her true passions. It was then that she embarked on her journey and created Adoniaa in October, 2014.

ADONIAA is a Greek word meaning “beautiful woman”. This name simply describes Adedoyin’s vision and mission: to help women connect to their individual beauty and empower them at every stage of their lives. Unfortunately, today the beauty industry has become a source of insecurity, shame and stress for countless women. Adedoyin is dedicated to sharing her knowledge that every woman is beautiful and powerful in her own unique way. To her, beauty is the celebration of a woman's individuality and uniqueness.

Adedoyin closely aligns her personal values with the values of Adoniaa and believes in investing in the strength of women and in the dreams of girls. For her and her customers, Adoniaa is more than just another cosmetic line, it is a revolution!